Blakes’ brand pulls ahead of Canadian law firm pack, Acritas says

Blake, Cassels & Graydon LLP has topped the Acritas 2017 Canada Law Firm Brand Index for the second year in a row and the third time in the last six years — but this time the firm has done it by the widest margin ever.
 
Blakes score of 100 put the firm 15 points ahead of second-place McCarthy Tetrault LLP (score of 85) and 24 points ahead of third-ranked Stikeman Elliott LLP (score of 76). Fasken Martineau and Norton Rose Fulbright tied for fourth at 74 points.
 
Of considerable interest is the fact that the four top brands all represent homegrown Canadian firms who have not been taken over by global giants. As it turns out, Canadian homegrowns Osler, Hoskin & Harcourt; Borden Ladner Gervais; and Torys occupy the sixth through eight spots, followed by Dentons and Gowling WLG.
 

There was little shift among the top 10 compared to last year. But over the six years that Acritas has produced the brand rankings, Norton Rose has gained 33 points, while Blakes and Fasken have each gained fifteen.
 
Acritas’ Canadian Law Firm Brand Index measures the brand strength of law firms across six metrics: top-of-mind awareness, favorability, consideration for top-level deals and for litigation, overall usage among Canadian organizations, and usage among multinational firms with interests in Canada.

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